In this installment of About Her Business, we interview Joy Fejokou, founder and solopreneur of Habit Bliss, a personal development company.
TSU: Tell us about your business. What kind of products or services do you offer?
The name of my company is Habit Bliss. It’s a personal development company that focuses on habits – how to create positive habits and how to master those habits in your life.
Currently, we’re developing DIY online programs which are scheduled to launch in 2018. We also offer one-on-one coaching. Our coaching focuses on developing and mastering habits that provide the best opportunity to reach desired goals and outcomes.
TSU: What inspires your work?
I have many inspirations but at the top of the list is my own, one-time, struggle to create a life I loved and the path toward self-improvement which I embarked on, as a result.
I once felt like a victim, very much at the affect of my circumstances. I had a lot of personal and family struggles that used up a lot of my attention, focus, and energy. I felt defeated often and wondered how I’d ever reach the goals I had in mind for myself when I spent so much time and energy taking care of other people’s problems instead of mine.
This way of thinking eventually began to wane and was replaced by a deep desire to figure out how to overcome, to be better than my circumstances, and to inevitably create exactly the life I wanted for myself despite the obstacles. I wanted to learn whatever it was I needed to know so I could thrive right where I stood!
Because of my own personal growth journey, life feels a lot different to me now then it did back then. And because of all the things I’ve learned along the way I feel a lot more in control of my destiny now, more than ever before.
I’ve learned a lot, and I have a lot that I feel inspired to share with others!
TSU: Walk us through your process. Where do you start when you’ve got a new idea?
Creatively speaking, the ideas I come up with are in response to the question of what to talk about on our blog or social media platforms. Those ideas are often born as a result of newsworthy, topical issues, or in the form of questions and feedback from our community of readers, subscribers and followers.
TSU: What experiences have influenced how you approach your business today?
In the past, I’ve been guilty of attempting to do it all myself. As a new business owner, especially, the pull towards control can be strong. It’s also a bad way to run a business. I had to learn to delegate and automate. I also had to learn to spend my time on the 20% of work and activities that will likely reap 80% of the rewards.
TSU: What’s the most challenging aspect of running your own business? The most rewarding?
I’m a solopreneur which means (out of necessity) I get to do a lot of different things for my business. Some things are easier to do than others: I love creating content, and I love working with people and creating effective strategies for change. Finding the perfect work/life balance, however, is always a challenge. I can get pretty lost in my work, but shutting it down and tending to life outside of work is also important. Not always easy, but always important.
TSU: What are your goals for your business in 2017?
My primary goal for 2017 is to increase brand exposure. Using different online and offline mediums I want to increase the reach and influence of the Habit Bliss brand.
TSU: Any advice for women looking to start their own ventures?
Surround yourself with other supportive women entrepreneurs. The advice and support you can receive just by being amongst the right group of women can prove invaluable. We’re never on an island, though it can at times feel that way. Building solid, mutually beneficial relationships is probably one of the best ways to ensure success for your budding business.